Developing an Employer Engagement Strategy

FULLY BOOKED For senior and experienced careers professionals responsible for developing their institution’s employer engagement strategy.


A small group of participants will work together to share thought leadership and ideas with peers, reflect upon their institution's position and ambition within the graduate employer landscape and how to shape their strategy, resource and priorities accordingly.

This course is run by Gradconsult with the help of the AGCAS Employer Engagement Task Group.

By the end of the course participants will be able to:

  • understand some of the HE policy and sector trends including the role of an Employer Engagement Strategy
  • share current practice and sector leadership in the area of employer engagement
  • understand the factors that employers use to inform university targetting
  • start to understand their institution's unique proposition for employers
  • identify differing employer needs/segments and your target market
  • identify the key internal stakeholders to be involved in developing the strategy
  • define some potential objectives, activities and success measures
  • reflect on the draft strategy they have created and discuss the implementation of this strategy with peers.

Recent participants commented on the most effective elements of the course:

“It was useful to learn from people that had lots of experience of doing effective EE.”

“I enjoyed the case studies and the interaction prior to their presentations we had was very useful.”