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Information what?! Effectively Promoting and Marketing..., Durham

  1. Fri 23 Apr 2010

    All too often careers services and their information staff and resources are misunderstood by potential and even current users. It is our job to let them know there is more to us than meets the eye! The aim of this event is to help us to effectively promote what we do to make people aware of exactly what is on offer, how as information staff we can help them (rather than just make the appointments for advisers!), and how to utilise the space and resources we have to make the information as user friendly as possible. There will be speakers with marketing expertise, library/information backgrounds and from other careers services.

    The following speakers have been confirmed for this event:

    Durham University Communications Office
    Marketing and promotion for a student population.

    PMS Marcoms – local marketing company
    General overview of marketing and best practice.

    Leeds Careers Service
    Effective utilisation of front line staff.

    Target jobs
    What attracts students to literature, and what makes them read it?

    Newcastle City Library
    Effective display of information and user friendliness.

    How to book
    Please note that this event is primarily for AGCAS members in the North East region. As this training course is run regionally by AGCAS members, the AGCAS Office will not be involved in bookings. However, if you wish to use AGCAS Training Vouchers in payment then please contact Jan Cornish at the AGCAS Office.

    Please apply on a Regional Course Booking Form (available below) to the course contact, c.l.adams@durham.ac.uk

    Date(s) & Timing 23 Apr 2010
    Full Price £50.00
    Conference Members £40.00
    Affiliate Members £35.00
    Associate Members £30.00
    Venue University of Durham
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